Versace. THE fashion brand. So much so, that when Gianni Versace himself designed Elizabeth Hurley’s black dress in 1994, it was just referred to as ‘that dress.’
Made in Italy, men's Versace has come to represent luxury, decadence and opulence in designer men's clothing, accessories and footwear making no effort to hide the incredible craftsmanship and unmatched quality of Versace’s gold and real leather designs of the highest end.
Such a legendary brand has an equally mythical origin and legacy. The logo, being the head of iconic Greek figure Medusa, comes from the floor of the Reggio Calabria ruins where the Versace siblings played as children. Medusa was known for turning her lovers to stone with just one look. Versace wanted to invoke Medusa’s image to give his brand the same effect. Judging by his global fame, we’d say it’s worked. Designing jackets and shirts for today’s celebrities of Greek hero status such as Elton John, Tupac and Cher, it’s clear that anyone who wears Versace gold is a fierce contender for the title of contemporary Olympian.
Today, you can flex with the best of the hedonists with Brother2Brother’s vast Versace for men collection. The famous men's Versace hibiscus print featured on many of the brands t-shirts and hoodies will elevate your wardrobe’s status mythic status. Versace’s Greca and Medusa print decorates much of his 100% cotton luxurious menswear collections as this all-over pattern is one of the most recognisable graphic prints in the world. Discover the opulence of Versace through the labels range of knitwear, tracksuits and more clothing and lifestyle products and accessories at Brother2Brother online.