Versace. THE fashion brand. So much so, that when Gianno Versace himself designed Elizabeth Hurley’s black dress in 1994, it was just referred to as ‘that dress.’
Made in Italy, the Versace brand has come to represent luxury, decadence and opulence, making no effort to hide the incredible craftsmanship and unmatched quality of Versace’s gold and real leather designs of the highest end.
Such a legendary brand has an equally mythical origin and legacy. The logo, being the head of iconic Greek figure Medusa, come from the floor of the Reggio Calabria ruins where the Versace siblings played as children. Medusa was known for turning her lovers to stone with just one look. Versace wanted to invoke Medusa’s image to give his brand the same effect. Judging by his global fame, we’d say it’s worked. Designing outfits for today’s celebrities of Greek hero status such as Elton John, Tupac and Cher, it’s clear than anyone who wears Versace gold Cuban link pendants is a fierce contender for the title of contemporary Olympian.
Today, you can flex with the best of the hedonists with Brother2Brother’s vast Versace collection. The famous Versace hibiscus print will elevate your wardrobe’s status mythic status. Versace’s Greca and Medusa print decorates much of his 100% cotton collections as this all-over pattern is one of the most recognisable graphic prints in the world.
Read more in our Versace Brand Spotlight blog post.