Versace Collection goes back to 1991 when it was first founded with a range initially intended exclusively for men. The brand focused on the American Market, where it achieved immediate success through its combination of formal styling and fashion appeal. The brand of Versace Collection was received in a positive light, leading to widespread distribution throughout the rest of the world.
In 2009 when Donatella took over the designer role in the creative and stylistic direction of Donatella Versace. The Versace Collection for Women was launched, also produced and distributed by Versace S.P.A. Versace Collection, a brand in its own right, features the half Medusa logo, recalling the iconic image of Maison Versace. The Versace Collection lines offer a wide choice of clothes and accessories, of indisputable quality and strong fashion content that possess their individual DNA but always relate to that of the Versace Group.
Versace Collection is nowadays associated as a diffusion line of the first line luxury Versace collection. The Collection Line offers similar like product, at a slightly more affordable price whilst still retaining the luxury fabrics and features of the mainline clothing. Specialising in diamante encrusted t-shirts with a half medusa head and silk & cotton shirts with baroque styling and trims.