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Men's Rhude

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Rhuigi Villeñor’s Los Angeles born luxury streetwear brand is overflowing with character, which has much to do with how it was designed with characters in mind.


Young designer Rhuigi Villaseñor moved to LA from Manila at the age of 11. With no formal training in fashion, he used the knowledge gained from his mother’s experience as a tailor to create a stylish brand that balances luxury techniques with a streetwear aesthetic. With a rapidly growing fanbase and a celebrity clientele, the likes of Big Sean, ASAP Rocky, Kevin Durant and Future, Villaseñor has proved his regular place at Men’s Fashion Week.


The designs themselves are conceived from a narrative standpoint, reflecting modern socio-economic and personal stories of Vilasseñor’s migration to LA. The brand combines a familiarity with American iconography whilst providing a profound visual commentary on the country derived from Rhuigi’s own Diaspora experience. 

 

Brother2Brother are proud to stock Rhude’s stunning ready-to-wear collections of authentically designed artist garments. After expanding his label from luxury men's t-shirts to a full line, the horizon has expanded infinitely for Rhude and we’ll be the first grab and deliver to you, Brother2Brother. Browse our store today and get FREE UK delivery on all UK orders over £70, with all orders placed before 3 pm dispatched the same day - Monday to Friday. 

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