Let’s face it the fashion industry has always adopted popular trends, exploited icons of youth culture and identified with something because of its vast popularity or limited obtainability. This has been at the cornerstone of the men’s fashion industry forever.
Pleasures is a brand conceived by Alex James and Vlad Elkin. The men's Pleasures clothing range is known for delivering an exceptional menswear collection taking inspiration from grunge, punk and rock music. This luxury men’s clothing brand hails from sunny California and has garnered a significant amount of controversy for its seemingly irreverent use of Kurt Cobain's suicide note on a printed T-Shirt. This move was condemned by many for its lack of sensitivity and exploitation of a narrative that arguably shouldn’t be celebrated in such a way. It is easy to label such brazen decisions as printing suicide notes on designer men’s t-shirts as an insensitive way to promote your brand, but the realization that this t-shirt is just the result of a humble fan, expressing his admiration for his childhood heroes clearly embodies everything that James and the men’s Pleasures collection stands for.
Men’s Pleasures apparel is well-known for its flamboyant and provocative graphic printed t-shirts and hoodies, with the punk-inspired brand's mission to ‘create clothing based on feelings through past experiences, from your most satisfying memory to the worst feeling of your life.'