Britain’s foremost fashion designer, Paul Smith, has the superhero origin story of fashion labels, as far as we’re concerned.
A warehouse worker in Nottingham, Paul Smith had no intention of entering the world of fashion. His true passion was in sport and was on the way to becoming a professional racing cyclist until a severe accident shattered this dream at the age of 17. It was during his six months in the hospital that he became friends with the local art college students who introduced him to fashion through talks of art and music. With the encouragement of his girlfriend and now wife, Pauline Denyer, Paul opened his first boutique in Nottingham, 1970. After taking evening classes and tailoring and the support of Pauline, who graduated from the RCA in fashion, he was able to create his stunning designs and become featured on Paris’ catwalks in 1976.
‘Classic with a twist’ is the brand’s mantra. Over the years, Paul Smith men's clothing has treated the world his unique melding of classical and contemporary. His formal wear takes inspiration from both fine art and everyday life. Paul Smith is on a mission to shape the world with his eccentric, colourful vision. The dry, British sense of humour that underpins his designs makes for edgy, quirky aesthetics that never veer off the edge. It’s a razor-sharp line that Paul Smith dances on masterfully.
Paul Smith is proud to be different and his impact can be seen around the world in 70 countries with 66 stores in the UK alone. Truly independent, Paul Smith owns the majority of his company and has won several awards for his creativity including Designer of the Year at GQ four years in a row and Outstanding Achievement at the British Fashion Awards in 2011. His designs have been featured in other forms of art such as cinema, designing the costumes for Men In Black and Tinker, Tailor, Soldier, Spy. He was also the official T-Shirt designer for several of Bowie’s albums, kindred eccentric spirits.
Brother2Brother are proud to stock Paul Smith for men and PS Paul Smith clothing. We have a vast array of Paul Smith jackets, hoodies, Knitwear and shirts each with creative, vibrant prints and designs. FREE UK delivery on all UK orders over £70, with all orders placed before 3 pm dispatched the same day - Monday to Friday.