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MSGM is a fashion brand, which was born in 2009, created by Massimo Giorgetti. Formally a DJ, he used loud music to give him the energy to create the brand. Before creating his own brand, once Massimo Giorgetti left high school, he started working for popular boutiques located in Riccione, Northern Italy & also in show rooms distributing international brands. MSGM is a brand which Massimo has channeled his passion for fashion, his love for indie music and art. His fashion inspiration came from well known designers such as Coco Chanel, Yues Saint Laurent, Walter Albini and many more.

MSGM captures a playful look for men, with casual styles crafted from refined fabrics, with traces of vivid colour. Pop culture is a key word to describe this brand, reflecting fresh, youthful aesthetics into the designs for men. By choosing MSGM clothing, people know they can express themselves at the best of their freedom with a touch of a personal creativity altogether.

Today, there are over 50 stockists that carry the MSGM brand, as well as 14 online stores and flagship stores located in Milan, Hong Kong, Dubai, Singapore & Tokyo.