In 2015 Francesco Ragazzi was working as Moncler's art director, and it was during this time he conceived the idea for the Palm Angels brand. The inception of the brand originally took the form of a coffee table book that was a showcase of monochrome images depicting the LA skateboard scene, all photographed by Ragazzi himself. ‘Palm Angels’ is one of the purest Californian labels out there. The brand successfully bridges the gap between men's high fashion and streetwear, and it didn’t take long for men’s Palm Angels skate-inspired hoodies, t-shirts and other clothing and accessories to take the world by storm. The brand has since evolved into one of the most popular designer menswear collections in the world that has garnered an enormous global fanbase. Celebrities and artists such as Jay Z, P-Diddy and Skepta have all been seen adorning pieces from the Palm Angels for men collection.