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The Versace brand originated as a store in Milan, Italy, the world's fashion capital. This location would play an important role in Gianni’s success within the men's high fashion world with his high-end creations proving an instant hit. With a unique approach to the business, Gianni took creative control over every aspect of the brand's marketing, design and retail endeavours. A move that was somewhat unique within the industry but acted as a precursor to the strategies employed by most large fashion houses today.
This independence allowed for significant expansion of the Versace empire in the early days and in the present day the brand still diversifies its platforms to best suit its client base. Men's Versace Jeans Couture is an example of a sister company under the Versace brand that focuses on a less formal streetwear aesthetic but incorporating all the design elements and fine Italian tailoring that the brand is famous for.
Walk the streets of Milan in a stylish pair of men’s Versace Jeans Couture Shoes fresh from the latest VJC collection. Browse Brother2Brother for an exquisite range of luxury men’s VJC sneakers, trainers and sliders with signature printed branding.