Tue Deleuran is behind men’s Colorful Standard. He has gained a wealth of experience in men's high fashion, having launched his first venture, Björkvin, in 2006. A lifestyle brand that offered a diverse range of colourways and tints and swiftly gained traction, selling over 500 000 pieces in just three years. Deleuran went on to found the RTG group in Portugal in 2008 a brand that manufactured sweatshirts, tees, and other casualwear staples.
Formed on the basic principles of sustainability and simplicity, men’s Colorful Standard offers clean and environmentally conscious casualwear for men. Made in Portugal under strict ethical working conditions, the Colorful Standard for men range delivers iconic understated items that are made from high-quality 100% organic cotton.
Check out our awesome edit of men’s Colorful Standard T-Shirts available in a variety of colours and hues and boasting the minimalist aesthetic that the brand is known for. Colorful Standard T-Shirts for men are crew neck, relaxed fit men’s tees that don’t rely on bold garish designs and flamboyant prints to get attention. The quality of the clothing and the understated nature of the men’s Colorful Standard T-Shirts range speaks volumes.