Heron Preston Johnson is an American content creator and DJ known for collaborating with an eclectic portfolio of clients including Kanye West, Off-White’s Virgil Abloh and NASA. In 2016 he launched his eponymous brand Heron Preston and rose quickly to the top with his unique brand signatures such as the use of Cyrillic alphabet, fluorescent orange and images of herons. In an effort to empower the regular consumer, the men's Heron Preston collection opts for the ‘style drop’ model, treating releases like concerts with retail tours.
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