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Nudie Jeans is a Swedish Denim brand born out of Gothenburg that specialises in Raw, Selvedge and Skinny Jeans. Created out of a love for all things Denim and Organic by the former Lee Jeans employee Maria Erixsson. The brand was first Conceptualised in 1999 and by 2004 70% of its sales were to export. Since this time 10 years ago the brand has transformed into one of the leading Denim brands in Europe and even the World. With the trend of Skinny, Slim and Tapered Fitting Jeans hitting the UK shores in around 2010 Nudie Jeans capitalised on this and cemented themselves into denim folk law.