Heron Preston is a renaissance man from the Parsons School of Design, New York. Shortly after his move to the Big Apple Heron partnered with 1017 ALYX 9SM’s Matthew Williams and Virgil Abloh, owner of Off-White and launched his career with the streetwear label Been Trill. When the infamous NASCAR T-Shirt was first launched and its famous trademarks re-invented as a branded visual celebration, Preston was encouraged to embrace the importance of authenticity in today's fashion landscape.
Preston's self-titled 2016 men's streetwear label promotes his unique view of the world with a rich array of sub-culture references for the Instagram generation. With his exclusive work wear inspired clothing brand, men's Heron Preston goes against the existing genres of fashion. With a bold collection of graphic tees and hoodies featuring the signature logo and a multitude of design variations. You can expect utilitarian jackets and unique tailoring alongside traditional streetwear.
Check out our line of men's Heron Preston jeans, and upgrade your wardrobe with distressed denim, unique patchwork fabrics and more genre-defying styles. Choose from a variety of slim and regular fit styles.