There’s a tongue-in-cheek quality to Italian streetwear label Off-White that’s made them the subject of great fascination, excitement, criticism but ultimately widespread popularity and mass-appeal in a way that uniquely embodies this generation’s relationship with pop-culture.
Like many of this generation’s youth, Off-White is no stranger to irony. Using motifs such as quotation marks and heavy use of references, the label is unafraid to expose the memetic experience of today’s culture.
With a long list of international investors, Off-White’s universally appealing collection of irrelevant attire has taken them to the likes of Tokyo, Milan, New York and London. The brand doesn’t only have commercial success under its belt. Off-White has been the recipient of several awards such as the Urban Luxe Brand award from the British Fashion Awards. With a trendy set of Off-White clothing, you can be sure that Brother2Brother has the jacket for you to go with our even wider selection of Off-White jeans, hoodies, t-shirts and footwear. FREE UK delivery on all UK orders over £70, with all orders placed before 3 pm dispatched the same day - Monday to Friday.
