In 2018, worldwide sales of over 1.113 retail outlets worldwide amounted to €2.9 billion within a year and the brand recently divided into a dual-brand HUGO and BOSS to better accommodate its ever-growing client base. Boss is home to the iconic urban fashion the brand is known for and incorporates BOSS Athleisure.
Athleisure is a global fashion sensation that has swept the world due to its versatility in extending the more function-focused concept of athleisure design to contemporary fashion. Men's Boss Athleisure takes elements of urban chic and beautifully marries it with the functionality and performance of modern luxury men's sportswear. Expect stylish men's joggers and tracksuits as well as anatomically designed t-shirts and men's jackets.
Whether you favour exquisite tailoring, or comfort and function, BOSS underwear and socks has it all. Synonymous with modern chic, the German fashion house combines high-quality manufacturing techniques and quality materials to provide luxury men's socks and boxers for the modern age.