Kenzo Takada from Himeji, Japan, founded the home of Kenzo in Paris in 1970 after attending the prestigious Bunka Fashion College in Tokyo. He was one of the first male students at the college and since graduating has made a commitment to use his art to celebrate life and the natural world that grants it to us. This can be seen in his bold, colourful designs and motifs that invoke nature’s most powerful creatures. His iconic tiger head logo is on many of his designs.
This very tiger head can be seen on the black embroidered tiger hat and twists the natural colours of the tiger to create a halfway point between the modern and the natural world. Kenzo’s mission was one of harmony between man and nature and this design is an example of how he used fashion to accomplish it.
After Kenzo retired from the brand, Portuguese designer Felipe Oliveira Baptista became the creative director of the company. The new logo, designed to celebrate the new chapter of the company while retaining its enthusiastic and nomadic spirit through the use of a construction game motif, can be seen on the Navy K logo baseball ball hat from the Kenzo Sport Hat range.