Kappa is a clothing brand which was created in 1916 in the Italian city of Turin, it was founded to be a sock and underwear brand before casual clothing was introduced at around the end of the 1960's. The brand today is known for being a leading sportswear brand. Throughout the years, Kappa have associated with various sports across the globe. Kappa became the first designer in Italy to sponsor a football team and from there, sporting teams were eager to begin a partnership. This was a success and sport sponsorship came flying in, with the likes of A.C. Milan, Barcelona and Red Star Belgrade football teams all repping the brand. Kappa was a major partner for sports in France, including Football, Basketball, Rugby and Handball. This emphasises the brands applicable diversity among its current consumers of the brand and supporters of the teams.
Although your everyday sportswear fan will probably hold vivid memories of its popper leg trousers emblazoned with over sized logos, Kappa now focuses on pared-back, technical styles for both working out and daily wear. Today, with the Kappa brand becoming more and more popular, you will see multiple celebrities wearing these branded items, from musicians, actors and sportsmen. Whatever age you may be, this brand is never to young or old.