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At the pinnacle of the HUGO BOSS empire sits sister brands HUGO and BOSS. The men's HUGO dynamic resonates with a more trend-led aesthetic, blending formal and casual for a stylish menswear collection that includes everything from compelling sweatshirts to vibrant, bold shirts, accessories and performant footwear. Men's HUGO delivers many of the brand's hallmark details and exquisite tailoring with a modern twist. You can expect sleek, slim fit jackets and smart trousers made from the finest luxury fabrics. Virgin wool is sourced directly from the mills of Italy to create end-on-end, tightly woven fabrics consisting of contrasting threads to produce a unique tactual effect.

The men's HUGO clothing collection features contemporary palettes, but also vivid, saturated shades with detailing. HUGO for men is a collection of understated garments designed to make a bold statement. Unique signature features such as delicate red stitch collar detailing, mother of pearl embellished buttons, and tailored pockets combine to create a men's clothing range that exudes authority and confidence. It is also noteworthy to mention that HUGO tailoring is available in separates, allowing the whole luxury men's clothing collection to be completely versatile by pairing individual pieces with each other to create your own unique style.

Those who appreciate the attention to detail will fall in love with the HUGO for men collection. The range includes an exclusive assemblage of luxury men's outerwear including t-shirtsshorts and tracksuits all radiating the same high-quality craftsmanship and materials.

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