Founded in late 2016, Heron Preston is an American fashion label part of the New Guards Group. The brand itself was started by American designer Heron Preston who has famously known for re-branding iconic images with unique collaborations. Originally formed under its own platform, HPC Trading CO, the Heron Preston brand is famous for its frequent use of neon colours with the Cyrillic word for 'style' with ironically heron bird prints. With a rapid rise since debuting the first Heron Preston menswear collection at Paris fashion week, the brand has seen major collaborations with big names such as Carhartt, Off-White, Nike and NASA.
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Read more in our latest Heron Preston brand spotlight blog post.