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Fresh Ego Kid
Fresh Ego Kid has made a name for itself as a next-generation UK brand for urban fashion. Heavily influenced by British sports and the urban music scene, Fresh Ego Kid features eclectic collections of snapbacks, t-shirts and hoodies. Their clean lines and zesty monochromatic colour scheme have attracted the attention of leading UK stars, including Anthony Joshua and Dele Alli.
Founded in 2011 by former professional footballer Marvin Morgan, the brand owes its style to Morgan’s fusion of athleisure and gritty fashion. He explains the goal of Fresh Ego Kid is to ‘influence the direction of tomorrow’. Modern streetwear is intertwined with celebrity culture and sports personalities; the brand has harnessed this relationship to position itself perfectly amidst the British urban community.
Fresh Ego FC is Fresh Ego Kid’s official football team, backed by 19 footballers at the height of their careers. Morgan joined forces with celebrities, music artists and social media influencers to create a sports team dedicated to tackling mental health in football. This includes life after football and racism in football all with the goal of creating a stronger community that supports one another. This brand has the mindset of a fresh generation, combining the influence of fashion and sports to create a positive impact on British urban culture. Brother2Brother is proud to partner with Fresh Ego Kid. This is a brand worth paying attention to - the future is now.