Diesel is a brand that makes a whole lotta noise. That is to say, the mention of the name or the sight of those vintage, distressed denim jeans revs up a roaring engine in the mind’s ear.
Renzo Rosso launched Diesel in 1978 in the Italian town of Benganze. Since the age of 15, his savvy mind and skills in stitching drove him to create his own jeans as well the low-riding, bell-bottoms he’d sell to his friends for 3500 lira a pop. In 1976, he started working at a clothes manufacturer called Moltex. Two years later, he bought 40% of the company: Enough to change its name to Diesel.
Diesel is a label with a philosophy, one of a borderless globe and a singular visual language. It strives for “individuality in a globalised world, rejecting external pressure and unadulterated fun.” Staying true to its roots, its vintage aesthetic has always been the marker of authentic Diesel clothing. Although Diesel jeans are exclusively produced in Italy, the creative team is purposefully multi-national, travelling the globe for inspiration.
Search Brother2Brother’s proud selection of Diesel jeans made with genuine Italian manufacturing from a creative, rebellious mind. FREE UK delivery on all UK orders over £70, with all orders placed before 3 pm dispatched the same day - Monday to Friday.