Colorful Standard is a Danish brand that delivers a stylishly understated men’s clothing collection that is founded on the key concepts of sustainability and simplicity. The distinctively minimalist pieces that make up the Colorful Standard for men are manufactured from high-quality 100% Organic cotton and the garments are handcrafted in Portugal under ethical working conditions, with 5% of profits going towards charitable causes and climate initiatives.
Founder of the brand Tue Deleuran has a wealth of experience within men’s high fashion, with his first endeavour Björkvin launching in 2006. A lifestyle brand that delivered a wide spectrum of colourways and hues that quickly gained popularity selling over 500 000 pieces in just three years. Following the success of this exclusive line, Deleuran formed the RTG group in Portugal in 2008. With a focus aimed towards the manufacturing of sweatshirts, tees and other wardrobe staples. The entrepreneur would go on to form Agency, a group that exclusively operates as an agent for new foreign clothing labels in their embryonic stages, bridging the gap between a prospective brand and its clients. These brands gain assistance and advice and benefit from Portuguese-made products and links to other merchants.
Finally, Tue Deleuran would go on to launch the Colorful Standard brand in Denmark in 2017. Colorful Standard for men demonstrates a desire to deliver fashion ethically. The label works with Woolmark to ensure the products within the men’s Colorful Standard collection meet the highest ethical standards and guarantee a level of quality and excellence.
The men’s Colorful Standard collection consistently delivers sustainable fashion, and the brand has spent years perfecting the fit of its hoodies, sweatshirts, and t-shirts to ensure that whatever look you are going for, the organic cotton wardrobe delivered by Colorful Standard for men will fit you perfectly.