In 1968, Calvin Klein founded Calvin Klein Ltd. With as little as $10,000 (a lot of money back then) he opened his first store, selling coats in a hotel in New York City.
In the 70's Klein added sportswear, lingerie and blazers to his growing collection, soon leading to the licensing of further products. And in the 80's, the defining moment for Calvin Klein was opting to release a men's underwear range, which sent profits through the roof. In the mid 90's, the boxer brief was unveiled to the world. A hybrid between boxer shorts & briefs, the most popular range of underwear being the white boxer brief 3 pack. Today you will find the most common or best-sold underwear pack to be the boxer brief 3 pack in a range of colours from red, white & blue to grey, white & black, or of course the safer option of triple black or white.
Calvin Klein underwear is seen by most as the most revolutionary, timeless, and arguably the best. A simple yet bold design that's on the recognition level of company's like Apple.