There’s no denim brand that’s kicked up such a loyal cult following as French label C-17 or ‘Ce Dix Sept’. In the 80s and 90s, the brand dominated the market with its freeing, edgy designs that gave a rough facade to its sophisticated craftsmanship.
Lovingly adopted by Ravi Grewal of Stuarts London fame, the label is ready to make its comeback with perfect fusions of classic and contemporary. C-17’s new collection features archival pieces and new designs to pay tribute to and evolve upon the iconic legacy of the original brand. With such a rich history and energetic fan base, it’s an impressive feat for Grewal to have so faithfully captured the freedom of the Desalles family’s original vision.
Brother2Brother are proud stockists of C-17’s line of contemporary streetwear, bringing you a wide range of C-17 attire from hoodies and jackets to t-shirts and jeans. Browse Brother2Brother today and be part of this brand’s exciting rebirth. FREE UK delivery on all orders. Orders placed before 3 pm are dispatched the same day - Monday to Friday.