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AMI Paris

20/05/2020
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Upgrade your Trainer Game: A celebration of white styles

The ultimate wardrobe staple, which stands the test of time, has to be the white trainer. Not ever to be underestimated, the humble white trainer seems to pair perfectly with almost every outfit, fashion trend and most occasions if styled correctly.  Originally associated as purely being suitable for playing sports, in Summer 2020 you’re more likely to find the white trainer on feet at fashion week than on a pitch or tennis court. With the current situation of the population social distancing, working from home and isolation, the white trainer... Read More

10/12/2019
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8 Standout Garments to Wear to Christmas Parties

The bells are ringing, the carols are blaring out of every speaker. It’s that time of year again! Christmas is hurtling towards us faster than a reindeer-pulled sleigh, and with the merriest time of the year comes the inevitable Christmas parties. Whether it’s a work do or a family get together, you’ll want to be looking your very best to dazzle your colleagues, family or friends with your sartorial sense. No matter if the event is a bit more formal, or a relaxed affair, we’ve compiled a list of eight... Read More

21/10/2019
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Scarily Stylish Halloween Fashion For Costume Haters

Remember that episode of F.R.I.E.N.D.S where Rachel wears a fabulous dress for Halloween, much to the chagrin of Monica, and declares “I am a woman who spent a lot of money on a dress because pretty soon, she won’t be able to fit into it.” Honestly, it’s such a mood. Not to be negative towards Halloween, but if you’re not a costume person, the entire occasion is almost always ruined by not only dealing with the stress of trying and inevitably failing to find a costume you like but then... Read More

31/08/2019
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September Essentials

Pumpkin! Scarves! Hot chocolate! Boots! Sweatshirts! Halloween! It’s finally that time of year again! While it may still be 24 degrees outside, autumn is here people! September brings the beginning of longer nights, crisper mornings and crunchy leaves under your feet. It’s a new season and a new start, so there is no better time for you to spruce up your wardrobe for when the cooler climes descend on us. It’s a time of change for a lot of people – kids going to school for the first time, parents... Read More

29/08/2019
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5 Streetwear Brands To Know

Nelson Mandela’s triumphant release from prison. The Spice Girls releasing their first single and unleashing Girl Power on the world. The movie ‘Pulp Fiction.’ What do all of these things have in common? They were born out of the ’90s, and streetwear was too. Like the aforementioned events, streetwear has had a massive impact on the world, a brand new arm of fashion born not out of haute couture, but popular culture, heavily influenced by sport, music and movies. Streetwear brands now dominate the fashion scene, with a hardcore fanbase... Read More