Return of BBC | Billionaire Boys Club
Originally established in 2005 by successful music artist Pharrell Williams and founder of clothing label Bape, Nigo. Together they produced the popular clothing line Billionaire Boys Club. Often associated with their exclusive pieces along with quirky prints and the brands well known astronaut figure logo. Along with their sister brand Ice Cream both were initially supposed to be a joint partnership with Reebok however due to the clothing being manufactured in Japan, Reebok decided to instead concentrate on just trainers.
The brand was built following a chance visit to Nigo’s recording studio in Tokyo. During his first visit to Japan, Pharrell needed a place to record and his connections arranged for him to go and record in Nigo’s studio. Pharrell and Nigo later met for dinner and Pharrell began discussing his plans for the Billionaire Boys Club. Inspired by Pharrell’s vision for the brand, Nigo suggested he would design it and the rest was history.
n 2005, Pharrell Williams, one half of The Neptunes partnered with Japan’s fashion icon Nigo, the founder of A Bathing Ape (BAPE). The two collaborated to create and launch two new premium streetwear brands: Billionaire Boys Club and Ice Cream. The brand suffered many setbacks after its original conception due to disputes between Williams and Reebok. Reebok was originally set to release the clothing line alongside the Ice Cream sneaker line. Although the sneakers made it, the clothing line was postponed and all projects came to an end in late 2004/early 2005. It was at the very end of 2005 when the brand was finally launched as a partner company to A Bathing Ape.
In August 2011 news surfaced that rapper Jay-Z, a frequent collaborator of Pharrell and known to wear BBC himself, would be partnering with the Billionaire Boys Club line. Later it was revealed that the rapper, through a joint-venture with Iconix, had invested in the brand. The following year BBC did record high $25 million to $30 million in volume, up from $12 million. Pharrell reacquired Iconix’s stake in the business in 2017.
Billionaire Boys Club originally was exclusively manufactured in Japan, however in recent seasons the clothing has been made in Canada, Mexico, Korea, and Turkey.
Billionaire Boys Club has now made a full return to us here at B2B including new season t-shirts, hoodies and sweats. Easily styled together or with a pair of jeans which can now be purchased from our online store and in selected stores.
Shop The New Collection Below:
(Video from HYPEBEAST | Pharrell Discusses a Decade of Billionaire Boys Club)