New Reading Flagship Store Opening Tomorrow | First Look

.New Flagship Store Opening This Week.

New Location, New Store, New Vision!

Coming soon to the Brother2Brother collective will be our refreshingly new contemporary store in Reading which will house all of our best contemporary & premium brands from designers such as Neil Barrett, Kenzo, Helmut Lang, MSGM, AMI Paris, Adidas Y3 plus so many more that will be announced once the store has launched. Seeing as Reading is in such a perfect location due to the brand new Cross-rail (Elizabeth Line) which is being built as we speak will give us so much more traffic through the town and give out of town consumers more access into suburban shopping destinations.

(Reading Concept – Front of Store Shot)

.Escape The Ordinary.

This store will not only be a place to shop for the best brands in town but it will be a destination for all your fashion needs, with our well informed dedicated staff being able to help you choosing outfits and giving you a great second opinion. Our aim is to bring the central contemporary look & feel to a town near you so if you can’t travel far you can have the luxury of having this Reading Store on your doorstep. We will have multiple seating positions so you can get comfy and make yourself at home when shopping for your weekend treats with the indoor lighting bringing out the best in the clothing so you can see what you are purchasing.


Since Brother2Brother was founded in 1985, over 20 years ago we have grown into one of the most respected independent fashion retailers in the country. We currently operate out of 8 prime locations across the country and now we have our expansive online is growing year upon year selling 90% of our brands. We specialise in selling the best Contemporary Menswear Brands which we are official stockists of such as Helmut Lang, Neil Barrett, Kenzo, MSGM, ETQ Footwear, Jacob Cohen, AMI Paris, Prada, Moschino, Versace plus many more that are available across our Brother2Brother collective.

Our dedicated team of buyers attend trade fairs, fashion shows & meetings all over the world to bring you the very latest trend led designer fashion available. We are consistently evolving and working to expand our brand mix to make sure it is relevant and fresh for our ever growing consumer clientele. Whether you’re shopping online or visiting one of our many stores or shopping via our online store you can expect to receive the best quality products and  a 5* customer service and treatment.

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