Logomania From Your Favourite Luxury Brands

When a brand is as well-established as Boss, Kenzo, or Versace, its logo becomes a statement in itself, and will never go out of fashion. In the last few years, we have seen even the most luxurious brands get increasingly playful with their logos and branding – just think back to those viral memes about Polo Ralph Lauren’s logo getting bigger and bigger.

After all, logo design isn’t only branding, but it speaks to a designer’s image, ethos, and ever-evolving character. Here are ten essential items for your wardrobe this spring and summer with bold, playful, and patterned logo prints from your favourite designers.

KENZO Black Silicone Tiger T-Shirt

Black t-shirt with Kenzo Paris tiger logo in navy and red

Kenzo’s logos are absolutely iconic, and would be recognisable even if they didn’t say Kenzo Paris. That includes this black men’s t-shirt with the world-famous motif printed on the chest in textured silicone. A classic crewneck t-shirt crafted from 100% high-quality cotton, this statement piece would make a great addition to your wardrobe, and goes perfectly with jeans or tracksuit bottoms for a casual look. Also check out our menswear range for more logo-forward men’s and junior items from Kenzo’s new collection!

Get the KENZO Black Silicone Tiger T-Shirt here for £110.

TOMMY JEANS Navy/Striped Centered Logo T-Shirt

Navy, red, and white striped t-shirt with Tommy Jeans logo

Not only does this men’s t-shirt from Tommy Jeans catch the eye with high-contrast red, white, and navy all-over stripes, but it also features a centred Tommy Jeans embroidered badge logo on the chest. Perfect for your stripey needs, the men’s t-shirt is crafted from cotton and with a regular fit. Also available in a stone colourway.

Get the TOMMY JEANS Navy/Striped Centred Logo T-Shirt here for £40.

GIUSEPPE ZANOTTI White/Silver Logo Sliders

white and holographic/silver sliders

If you love the holographic aesthetic, bold designer logo prints, and comfortable footwear, these sliders from Giuseppe Zanotti are for you. The sliders feature the brand’s unmissable embossed silver signature logos on the upper. With a soft but durable white base and an iridescent silver foot strap, these sliders are perfect for standing out from the crowd this summer.

Get the GIUSEPPE ZANOTTI White/Silver Logo Sliders here for £245.

TRUE RELIGION Black/Red Print T-Shirt

black t-shirt with red TRUE RLGN logo print

Update your wardrobe essentials with this new-season black men’s t-shirt from True Religion. With a large TRUE RLGN logo across the chest in a red snakeskin pattern, the t-shirt is perfect for casual wear while being far from boring to look at. Explore our True Religion range for more luxury menswear essentials with bold logos, or…

Get the TRUE RELIGION Black/Red Print T-Shirt here for £49.

DSQUARED2 Black/White Mirror Logo Sweatpants

black sweatpants with white DSQUARED2 mirror logo

DSQUARED2 is known for its bold and playful logo prints, and these luxury men’s jogging bottoms are no exception. The black cotton sweatpants come in a slim sport fit, with silver zipped side pockets and a drawstring waist. Of course, the most striking element is the new mirrored logo in high-contrast white printed asymmetrically across the front of the tracksuit bottoms. Add these sweatpants to your wardrobe for a seamless blend of ultra-comfort and designer fashion.

Get the DSQUARED2 Black/White Mirror Logo Sweatpants here for £445.

VERSACE Black GV Embellished T-Shirt

Black T-shirt with Giovanni Versace pattern logo

Versace is indisputably a kingpin in the realm of luxury fashion. This premium men’s black t-shirt reflects the brand’s effortless opulence with the Giovanni Versace signature logo in an all-over diagonal print. Not only that, but the logo pattern is embellished in small reflective studs for an extra refined vibe. Wear Versace and wear it with pride by adding this t-shirt to your wardrobe this spring.

Get the VERSACE Black GV Embellished T-Shirt here for £775.

MCQ BY ALEXANDER MCQUEEN Black/White Logo Print Backpack

black backpack with MCQ logo pattern print in white

The new MCQ logo print backpack is an absolute must-have for stylish commuters this season. The bag’s classic silhouette is complete with durable nylon fabric, a zipped front pocket and zipped main compartment, soft padded shoulder straps, and a carry handle. The backpack comes in black with contrasting white all-over logo print for a minimalist yet unmissable design.

Get the MCQ BY ALEXANDER MCQUEEN Black/White Logo Print Backpack here for £325.

AMI PARIS Black Linear de Coeur Sweatshirt

black sweatshirt with white graphic logo

Fresh from the latest AMI Paris collection is this black crewneck sweatshirt with a large off-white linear logo print across the front. Perfect for layering up on colder days, or for a bit of warmth on those rapidly approaching summer evenings, the crewneck jumper is an essential piece with something to say.

Get the AMI PARIS Black Linear de Coeur Sweatshirt here for £170.

BOSS Blue/White Block T-Shirt

Blue and white Boss logo t-shirt

Another great branded essential for your wardrobe this season is this Boss t-shirt in summery blocks of white, grey, and blue. The t-shirt features an embroidered Boss by Hugo Boss logo across the chest in blue. With a classic crewneck silhouette and a comfy cotton fit, this can easily become your new favourite t-shirt!

Get the BOSS Blue/White Block T-Shirt here for £65.

MOSCHINO Grey Couture Hem Print Sweatshirt

Grey sweatshirt with Moschino Couture print in black

Moschino is another luxury brand with endless reason to be proud of their logo. For another great branded essential from the new collection, consider this grey crewneck sweatshirt with a large Couture! Moschino logo across the lower torso in black. Comfortable, easy to wear, and proudly branded, the men’s jumper is an absolute must-have.

Get the MOSCHINO Grey Couture Hem Print Sweatshirt here for £280.

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