EA7 Video Manifesto

In conjunction with the video manifesto for the new EA7 Campaign, the site thesenseofbeing.com is now live — a visit is highly recommended! The line’s core values shine through: endeavour, courage, teamwork and drive. The manifesto is a veritable ode to sport and performance, coupled with a passion for excellence and determination.

The video's interplay of powerful imagery and inspiring messages resonate strongly. The actions speak for themselves. Each video frame zeroes in on a specific discipline, creating a crescendo of movements that culminate in a general message: being there is what matters most.

Taking part is more important than winning, and in order to partake one must give one's all, bringing their own set of values to the field.

That is The Sense of Being. What’s yours? #senseofbeing



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