Behind The Brand | Replay
.About The Brand.
Established in 1981 in Asolo, Fashion Box S.P.A has been crafting fine denim for over 30 years. Trading under the brand’s Replay, Replay & Sons and WE ARE REPLAY, the Italian group aims to create, promote and distribute casual wear, accessories and footwear for men, women and children. Prominent worldwide including Europe, the Middle East, Asia, America and Africa, the brand now has a distribution network with 3,000 sale outlets with 200 retail stores.
Known for their reputation of producing high-quality denim and casual laid back modern clothing which combine high street fashion with catwalk culture. With jeans in various washes from stonewashed to distressed their slim fit shapes create a sleek look. The brand’s casualwear also follows the same principles using refined materials with tops that are breathable and flexible in simple designs.
Here at Brother2Brother, we stock the latest range of Replay denim including the infamous Replay Hyperflex jeans. With their high elasticity and comfort, the jeans offer good shape retention. This means the jeans have no sagging or deforming even after many wears whilst still keeping their luxurious feel. With signature pieces in our collection including black and light & dark grey from the first colour capsule.
” What will Replay be in the next 10 years?
MS: In the next 10 years, Replay will work very hard in order to make the denim world more relevant to people, not only in terms of product but as well in terms of rebellious attitude towards the status quo. I am not sure what the future holds for us but we are very confident that we will have a lot of fun and enjoy doing what we do.
TW: We will still proudly stay true to our DNA while we will also go on adopting the Zeitgeist of each time. So, as today, Replay will have its fingers on the pulse of the time in connection to our history! “