Behind The Brand | A.P.C

.Behind The Brand | A.P.C.

Website: A.P.C Store | Instagram: @apc_paris | Facebookapcofficialpage

“I think it’s only by attempting to create something beautiful that you manage to have a bearable existence..”


.The Brand.

(Mr. Jean Touitou – President: A.P.C)

A.P.C is a French ready-to-wear brand, founded in 1988 by the Tunisian born Designer Jean Touitou. A.P.C. stands for ‘Atelier de Production et de Creation’. The company’s legal address is 39 Rue Madame 75006 Paris. in Paris, which is also the location of its flagship store. At first the brand was distributed fairly exclusively but recently it has expanded significantly, opening many stores worldwide. In addition to the flagship store in Paris, stores can be found in London, Tokyo, Osaka, two in New York City (Brooklyn and Soho), two in Hong Kong, and the newest addition in West Hollywood.

(Text from Fashion Model Directory)

.The Look.

The brand is known for its minimalist designs. Its clothing features clean lines and simple patterns. Logos are rarely visible, as well. Its clothing tends to incorporate the characteristics of military garments. One of the brand’s most popular products is its raw-denim selvage jeans. Their jeans are quite popular among denim enthusiasts, as they are high-quality Japanese selvage denim but are also, unlike the products of many companies who use denim of this quality, slim cut and fashionable. The denim also fades quickly when used, allowing denim enthusiasts achieve a lot of wear and fading quite quickly if they wish. The fit of APC clothing derives from Touitou’s distaste for the loose-fitting clothes of his contemporaries.

(Text from Wikipedia)

.Shop The Collection.

Worn by such celebrities from Kanye West, Adam Levine to Zac Efron & Nigel Sylvester.

Raw Indigo Denim Jacket (Shop Here) | Off White/Cream Knitwear (Shop Here) | Stonewashed Denim Jacket (Shop Here)


(Video from HYPEBEAST | Coffee ‘N Clothes with Nigel Sylvester)

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