5 Streetwear Brands To Know
Nelson Mandela’s triumphant release from prison. The Spice Girls releasing their first single and unleashing Girl Power on the world. The movie ‘Pulp Fiction.’ What do all of these things have in common? They were born out of the ’90s, and streetwear was too. Like the aforementioned events, streetwear has had a massive impact on the world, a brand new arm of fashion born not out of haute couture, but popular culture, heavily influenced by sport, music and movies. Streetwear brands now dominate the fashion scene, with a hardcore fanbase that even compete to own limited edition pieces. With many celebrities launching their own streetwear brands, it’s clear that popular culture is still at the heart of the appeal of streetwear, as well as its casual, comfortable style that mostly includes jeans, t-shirts, trainers, hoodies, tracksuits, caps and accessories. If you’d love to emulate the casual, cool streetwear vibe but have no idea where to start, you need not worry because we’ve got you covered. Below are five of our top picks of streetwear brands you have got to know, and got to have in your wardrobe. Take a look, see what takes your fancy and then click the link below to browse the full collection. Don’t forget, the autumn/winter 2019 fashion season is just around the corner, so it’s the perfect time to get yourself some new threads!
Everyone loves a great rags to riches story. And when the result is one of the most popular and well-loved streetwear brands in the world, how could you love it more? Kenzo is known for its use of blisteringly bright colours and beautifully detailed design, with their famous tiger motif having become synonymous with the brand. Created in France by Japanese founder Kenzo Tanaka, the brand was born out of someone daring to live their dream, and Takana has succeeded in imbuing this bold, brave passion into his clothes. With a wide range of garments and accessories available, Kenzo is the perfect brand for you if you love to make a statement and let your personality shine through your clothes.
Billionaire Boys Club
As streetwear grew to become a multi-million dollar industry, it’s unsurprising that a ton of celebrities decided to get in on the act and try to pull some cash in with their own streetwear brands. What is surprising is how good at it some of them were. Enter Pharrell, worldwide musical superstar, who created Billionaire Boys Club in 2005 to cater to those who wanted clothing that was casual, comfortable but also at the cutting edge of quality and fashion. The brand has since blown up to become a favourite of millions, with a huge number of celebrities counting themselves as die-hard fanatics. For designs that are something a little bit different but always super stylish, get that superstar glow and try Billionaire Boys Club.
Most people probably wouldn’t expect much of an ex-reality tv star, especially if the show they were on was The Only Way Is Essex. Joining TOWIE in 2014, Tommy Mallet was smart; he realised that he could leverage this new platform to do something big. Starting off in modelling, in 2015 he took the plunge and launched Mallet which became a massive unexpected success due to the fresh, unique look he was bringing to the footwear world. He sold 150,000 trainers within his first three years and became a millionaire. Not bad for a lad from Essex! Having carved out a unique brand image, Mallet has cemented its place as one of the top luxury streetwear brands out there.
Versace Jeans Couture
After being acquired by Michael Kors in 2018, Versace Versus and Versace Jeans were merged to birth a new luxury streetwear brand: Versace Jeans Couture. Demonstrating how fashion can come full circle, this new brand is heavily influenced by its haute couture older brother, Versace mainline, allowing fans to experience that overstated opulence in a more casual, comfortable way. Leaning heavily on classic Versace mainstays such as gold baroque patterns and Greco-Roman prints, Versace Jeans Couture is the perfect level of ostentatious for the casual wearer. With a full line of joggers, t-shirts, hoodies and accessories, you can wear Versace every day of the week. Why wouldn’t you?
Contemporary french streetwear brand AMI Paris was founded in 2011 by Alexandre Mattiussi. A global giant of the fashion world, AMI Paris boasts over 300 retail outlets and a worldwide following. Famous for their range of casual, comfortable clothing that has that haute couture inspiration shining through, AMI Paris is the perfect combination of quirky and chic, allowing you to be a little bit different but always looking as stylish as possible. For understated, always on-trend looks, AMI Paris is the one!