May 2013

VIDEO: Behind the scenes at Savant phtoshoot.

It's tough isn't it – the daily grind. Leaving the house too early, dodging the falling rain, standing on a packed train with hundreds of other miserable people – and all this just to get to the job that you hate doing but have to endure if you want the rent to be paid on time. Well there's a solution – why not pack it all in and get a job working on a photo shoot, such as the one below. Seriously – how much fun does this look…. and... Read More

VIDEO: Levi’s 501 jeans – the story…

Since its invention 140 years ago, the 501® jean has taken on a life of its own as a beloved icon of culture and style around the world. From old to young and punk to prep, the 501® is one of the most democratic fashion items ever created, defined by the people who wear it. This film highlights the major evolutions in design of the 501® and its influence on culture throughout the decades. The Levi's® 501® jean. The uniform of progress since 1873. See more jeans here.

VIDEO: Stone Island Relfex-Mat

Stone Island pull it off again – check out the amazing reflective material that’s used to make these jackets. The new reflective fabric: made with a matte coating made up of thousands of glass micro spheres on a polyester base, enriched with high saturation colour agents. You know you want one, right?