This is genuinely one of the most exciting brands here at Brother2Brother. Milan’s Instituto Marangoni fashion degree graduate Neil Maholtra and former Armenian football player Garen Tchobanian have teamed up to make a luxury menswear brand that walks the walk as well as talks the talk. With the combined knowledge and experience of these two icons to be, Azat Mard is the must-have brand for metropolitan men on a mission.
The name ‘Azat Mard’ comes from the Armenian word for ‘Free Man.’ It’s easy to see the essence of this name permeating through the entire brand. Fashion-forward, combining aesthetic with functionality, these clothes are the product of a unique partnership that puts you in the shoes of someone who’s played against the likes of Manchester United captain and World Cup winner Paul Pogba. According to their website, ‘Freedom and self-expression are the driving forces behind the ethos of the brand, the AZAT MARD man is a leader, he is forward-thinking and not afraid to stand up and stand out.’ True to ford, their ‘intricate, high-end fabrications’ are made up of flexible, breathable materials that make sure that the clothes you wear don’t hold you back.
Azat Mard for men truly is a breakout brand and that doesn’t come without a passion for innovation and the ingenuity to do something new for the people who need it. These Manchester-based fashion disruptors are bursting through barriers up north, working at home provide the high-end brands they want.