Aries for men was launched in London in 2010 by long-time Slam Jam collaborator Sofia Prantera, Fergus Purcell and with the assistance of Slam Jam's Luca Benini. Fergus and Sofia's tale recounts years of skilled knowledge and inspiration. The infamous ‘90’s streetwear label SILAS was pioneered by Sofia during which time she crossed paths with Fergus who’s impressive repertoire includes TONITE and PALACE, the iconic skate brand. Today Aries is the embodiment of Sofia's eye for design and Purcells incredibly unique graphic design.
Underground subcultures are referenced heavily within the men’s Aries collection with the grandeur of high fashion underpinning the aesthetics, creating the perfect marriage of luxury men’s designer clothing and streetwear. The men’s Aries range defies categorization, combining authentic streetwear for men with irreverent branding and subtle femininity that sits comfortably in the world of men's high fashion.
Expect an androgynous appeal that delivers bold graphics and relaxed silhouettes. The men’s Aries collection stands out with its citrus palettes and delicate branding eluding categorisation with flamboyant designs and styles. BrotherBrother is proud to stock an eclectic range of Aries for men including loud graphic t-shirts, Aries sweatshirts for men and more. Browse our store today for the latest season of men’s Aries apparel and a wider selection of designer menswear that is at the pinnacle of men’s fashion today.